Meta Ads
Learn Meta Ads from campaign setup to pixels, catalogues, creatives and Ads Manager.
The Meta Ads course is a live online program designed to build a practical understanding of advertising on Meta platforms.
The course covers the key parts of the Meta advertising ecosystem, including business accounts, pages, Ads Manager, campaigns, ad sets, ad creatives, catalogues and pixels.
What you’ll learn
- Understand the Meta advertising ecosystem.
- Create and organise business assets and pages.
- Understand campaign, ad set and ad structure.
- Work with audiences and ad creatives.
- Learn catalogue and pixel fundamentals.
- Navigate Ads Manager and review campaign performance.
Tools covered
Curriculum
The current topic plan. The detailed lesson plan is shared when your group batch or 1-to-1 schedule is confirmed.
1. Module 1 — Meta Business Setup
- Meta business ecosystem
- Business account basics
- Pages and assets
- Ads Manager overview
- Account structure
2. Module 2 — Campaign Structure
- Campaign objectives
- Campaign setup
- Ad sets
- Ads
- Budget and scheduling basics
3. Module 3 — Audience & Targeting
- Audience concepts
- Location and demographic targeting
- Interest-based targeting
- Custom audience concepts
- Retargeting fundamentals
4. Module 4 — Ad Creatives
- Creative formats
- Image and video ads
- Ad copy basics
- CTA selection
- Creative testing concepts
5. Module 5 — Pixel & Tracking
- Pixel purpose
- Basic setup concepts
- Events and conversion tracking
- Retargeting use cases
- Tracking checks
6. Module 6 — Catalogues
- Catalogue basics
- Product sets
- Catalogue campaigns
- Dynamic ad concepts
7. Module 7 — Campaign Review & Optimisation
- Reading Ads Manager
- Core metrics
- Basic optimisation decisions
- Creative and audience review
- Campaign troubleshooting fundamentals
Who this is for
- Beginners who want to learn Facebook and Instagram ads
- Business owners
- Freelancers
- Digital marketers
- Learners who want a dedicated paid-social skill
Requirements
- Basic computer and internet knowledge
- Laptop or desktop with internet access
- A Meta account for practical exercises where required
- No prior Meta Ads experience is required
What you get
- Live online classes
- Class recordings
- Course certificate
- 1 year support
- Group and 1-to-1 learning options
Frequently asked questions
Is this course only about Facebook Ads?
Is prior advertising experience required?
Are recordings available?
Is a certificate included?
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Have questions about this course?
Send a query about Meta Ads and we’ll get back to you with the details.