Performance Marketing
Learn performance advertising across major platforms with a practical focus on campaigns, metrics and optimisation.
The Performance Marketing course is a live online program focused on paid advertising across multiple platforms.
Learners are introduced to campaign structure, targeting, creatives, performance metrics and optimisation principles across Meta Ads, Google Ads, Amazon Ads, Quora Ads, Taboola Ads, LinkedIn Ads, Twitter/X Ads.
What you’ll learn
- Understand the performance marketing mindset.
- Compare major paid-advertising platforms.
- Build campaign structures around objectives and audiences.
- Understand key campaign metrics and performance signals.
- Learn creative and targeting fundamentals.
- Review and optimise campaigns using data.
- Understand where different platforms may fit in a media plan.
Tools covered
Curriculum
The current topic plan. The detailed lesson plan is shared when your group batch or 1-to-1 schedule is confirmed.
1. Module 1 — Performance Marketing Foundations
- Performance vs traditional marketing
- Funnel and customer journey
- Objectives and KPIs
- Cost, click and conversion metrics
- Budgeting fundamentals
2. Module 2 — Meta Ads
- Campaign structure
- Audience targeting
- Creative formats
- Tracking concepts
- Optimisation basics
3. Module 3 — Google Ads
- Search intent
- Campaign types
- Keywords and ads
- Landing-page alignment
- Performance review
4. Module 4 — Amazon Ads
- Marketplace advertising concepts
- Sponsored-ad formats
- Product targeting basics
- Campaign structure
- Performance metrics
5. Module 5 — LinkedIn & Quora Ads
- Professional audience targeting
- Intent and context
- Campaign structures
- Creative and message considerations
6. Module 6 — Taboola / Native Advertising
- Native-ad concepts
- Creative approach
- Landing-page alignment
- Audience and placement concepts
- Performance review
7. Module 7 — Twitter/X Ads
- Platform overview
- Audience and placement concepts
- Campaign objectives
- Creative considerations
- Performance fundamentals
8. Module 8 — Optimisation & Reporting
- Comparing campaign metrics
- Testing audiences and creatives
- Budget adjustments
- Reporting structure
- Decision-making from data
Who this is for
- Digital marketing learners
- Paid-media beginners
- Freelancers
- Business owners
- Marketers who want multi-platform advertising exposure
- Learners interested in campaign optimisation
Requirements
- Basic computer and internet knowledge
- Laptop or desktop with internet access
- Basic marketing understanding is helpful but not required
- Ad spend, where needed for live-platform practice, is separate from the course fee unless explicitly stated otherwise
What you get
- Live online classes
- Class recordings
- Course certificate
- 1 year support
- Group and 1-to-1 learning options
Frequently asked questions
Is this course only about Meta Ads?
Is this different from the Meta Ads course?
Are recordings available?
Is a certificate included?
Is the course live?
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Have questions about this course?
Send a query about Performance Marketing and we’ll get back to you with the details.