SEO
Learn SEO from keyword research and on-page optimisation to technical, local and AI-focused search strategies.
The SEO course is a live online program designed for learners who want to understand how websites improve visibility in search.
The course covers keyword research, on-page SEO, off-page SEO, technical SEO, Local SEO and AIO concepts, with practical exposure to tools such as Keyword Planner and SEMrush.
What you’ll learn
- Understand how search engines discover and evaluate websites.
- Perform basic keyword research and search-intent analysis.
- Optimise pages using on-page SEO principles.
- Understand off-page SEO and authority-building concepts.
- Identify common technical SEO issues.
- Learn Local SEO fundamentals.
- Understand AIO and changing search behaviour.
Tools covered
Curriculum
The current topic plan. The detailed lesson plan is shared when your group batch or 1-to-1 schedule is confirmed.
1. Module 1 — SEO Foundations
- How search works
- Crawling, indexing and ranking basics
- Search intent
- SEO terminology
- Organic visibility fundamentals
2. Module 2 — Keyword Research
- Keyword types
- Search intent
- Keyword Planner
- SEMrush basics
- Keyword selection
- Mapping keywords to pages
3. Module 3 — On-Page SEO
- Titles and meta descriptions
- Heading structure
- URL structure
- Internal linking
- Content optimisation
- Image SEO basics
4. Module 4 — Off-Page SEO
- Backlink fundamentals
- Link relevance and quality
- Brand mentions
- Outreach concepts
- Common off-page mistakes
5. Module 5 — Technical SEO
- Site structure
- Crawlability
- Indexability
- Sitemaps and robots concepts
- Mobile and performance considerations
- Common technical checks
6. Module 6 — Local SEO
- Local search fundamentals
- Business information consistency
- Local keyword targeting
- Local content concepts
- Reviews and local trust signals
7. Module 7 — AIO
- AI-driven search concepts
- Search-result evolution
- Content clarity and structure
- Entity and topical relevance concepts
- Adapting SEO thinking for AI-assisted discovery
8. Module 8 — SEO Review & Reporting
- Basic SEO audit structure
- Tracking priority issues
- Comparing visibility
- Reporting fundamentals
- Building an action plan
Who this is for
- SEO beginners
- Digital marketing learners
- Bloggers and website owners
- Freelancers
- Business owners
- Marketers who want stronger organic-search understanding
Requirements
- Basic computer and internet knowledge
- Laptop or desktop with internet access
- Access to a website is useful for practice but not required to understand the course
- No previous SEO experience is required
What you get
- Live online classes
- Class recordings
- Course certificate
- 1 year support
- Group and 1-to-1 learning options
Frequently asked questions
Is this course suitable for beginners?
Are technical SEO topics included?
Does the course include Local SEO?
Are recordings included?
Is a certificate included?
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Have questions about this course?
Send a query about SEO and we’ll get back to you with the details.