AI Powered Digital Marketing
Learn modern digital marketing with AI, paid ads, SEO, tracking and analytics in one practical live program.
AI Powered Digital Marketing is a live online program designed for learners who want to understand how modern digital marketing works across paid advertising, SEO, social media optimisation, tracking and analytics.
The course combines core marketing concepts with practical exposure to tools such as Meta Ads, Google Ads, SEMrush, ChatGPT, Gemini and n8n. The focus is on understanding campaigns, analysing performance and using AI tools to support everyday marketing work.
What you’ll learn
- Understand the core structure of digital marketing and customer journeys.
- Plan and manage paid advertising campaigns across major platforms.
- Learn SEO fundamentals for improving website visibility.
- Understand tracking, measurement and marketing analytics.
- Use AI tools to support research, content, planning and workflows.
- Build a practical understanding of performance-focused digital marketing.
Tools covered
Curriculum
The current topic plan. The detailed lesson plan is shared when your group batch or 1-to-1 schedule is confirmed.
1. Module 1 — Digital Marketing Foundations
- Digital marketing ecosystem
- Audience, offer and funnel basics
- Customer journey
- Organic vs paid channels
- Campaign objectives and KPIs
2. Module 2 — Social Media Optimisation
- Social platform presence
- Content planning basics
- Profile and page optimisation
- Audience engagement
- Organic growth fundamentals
3. Module 3 — Meta Advertising
- Meta business ecosystem
- Campaign, ad set and ad structure
- Audience targeting
- Creative basics
- Campaign optimisation
- Pixel and tracking fundamentals
4. Module 4 — Google Advertising
- Google Ads overview
- Campaign types
- Keyword intent basics
- Search campaign structure
- Ad copy and landing-page alignment
- Performance review
5. Module 5 — SEO
- Keyword research
- On-page SEO
- Off-page SEO
- Technical SEO fundamentals
- Local SEO
- Search visibility basics
6. Module 6 — Tracking & Analytics
- Marketing metrics
- Conversion tracking concepts
- Traffic and campaign analysis
- Performance reporting
- Using data to improve decisions
7. Module 7 — AI for Digital Marketing
- ChatGPT and Gemini for marketing workflows
- Prompting for research and ideation
- AI-assisted content planning
- Campaign research support
- Practical automation concepts with n8n
8. Module 8 — Performance Marketing
- Performance mindset
- Cost and conversion metrics
- Campaign testing
- Optimisation basics
- Reporting and decision-making
Who this is for
- Beginners entering digital marketing
- Business owners who want to understand online marketing
- Freelancers who want broader digital marketing skills
- Learners interested in paid ads, SEO and analytics
- Professionals who want to add AI tools to their marketing workflow
Requirements
- Basic computer and internet knowledge
- Laptop or desktop with internet access
- Willingness to practise between classes
- No prior digital marketing experience is required
What you get
- Live online classes
- Class recordings
- Course certificate
- 1 year support
- Group learning option
- 1-to-1 learning option at separate pricing
Frequently asked questions
Is this course suitable for beginners?
Is the course live or recorded?
What language is used?
Will I receive a certificate?
How long is support available?
Related courses
Meta Ads
A practical live course focused on Facebook and Instagram advertising, campaign structure, targeting, creatives, pixels and Meta business tools.
SEO
A live Hinglish SEO course covering keyword research, on-page, off-page, technical SEO, Local SEO and AIO fundamentals.
Performance Marketing
A live performance marketing course covering Meta, Google, Amazon, Quora, Taboola, LinkedIn and Twitter/X advertising.
Have questions about this course?
Send a query about AI Powered Digital Marketing and we’ll get back to you with the details.